India at 60 vies for all the attention in US

How do you get a $13 trillion economy interested in a $1 trillion economy?
Of the thousands of ways, the $20 million Incredible India@60 campaign seems one. “We are looking at creating a presence, a space for India,” said Nandan Nilekani, co-chairman, Infosys Technologies. “This is a major initiative. We intend to leave a very strong impression of India,” said Sunil Mittal, president, CII and chairman and group CEO, Bharti Enterprises.

Story in The Indian Express, September 24, 2007